At this time when the Internet is full of content and websites of all kinds, it is now very difficult to exist on the web. Stand out, increase its popularity and attract Internet users has become a complex task as the competition is tough and the web market almost saturated.
Nothing like a site optimized for Google to become a drug addict of your content. You think it’s simple? Think again, we are no longer in 2010 and optimization “on-site” is not as easy as before.
SEO (Search Engine Optimization) is the set of optimization techniques that will allow you to improve the positioning of your website on search engines. The more your SEO is good, the more your website will appear in the first pages of the results of Google and other search engines. Let’s see some tips
Respect the fundamentals
To succeed in your SEO strategy, you must first respect the fundamental principles that will allow you to obtain a better positioning.
First of all, it is necessary to focus on Internet users at the expense of search engines. They are your customers and not Google.
This is easily understandable: there is no point in getting traffic to your website if your visitors do not turn into customers.
To achieve this, it is important to provide the user with quality information that he can easily share with his family.
Indeed, Internet users are impatient and not very loyal: they do not hesitate to go to the competitor if you cannot hold them. Worse if your content is not attractive and your visitors leave the site quickly, your positioning will be degraded by Google compared to the bounce rate on your page
Title tags Hn are tags provided for the prioritization of contents. The h1 should describe the entire page or article with a title while the h6 should summarize a very detailed part of the main topic.
Here is what it looks like on a web page:
- <h1> Title H1 very important </ h1>
- <h2> Title H2 less important than H1 </ h2>
- <h3> Title H3 less important than H2 </ h3>
- <h4> Title H4 less important than H3 </ h4>
- <h5> Title H5 less important than H4 </ h5>
- <h6> Title H6 less important than H5 </ h6>
In a good ranking, an h2 can never be followed by an h6. Respecting the hierarchy of titles in your page will facilitate its understanding by your users and search engine robots. In these titles, you can put your keywords but do not over-optimize by repeating it in several titles because it would not be natural.
Fast loading time
Internet users, especially mobile users, are in a hurry: every other visit is abandoned beyond 3 seconds of loading on a 3G mobile site. The loading time of the page or the display time has become a criterion in Google’s algorithm because it is an important element for the experience felt by the user.
To reduce the loading time, Google suggests the implementation of several good practices: reduce server response time, optimize browser cache navigation, always compress images, avoid carousels in homepage and focus on superimposed blocks, give up custom fonts or limit their use to titles and other essentials, identify redirects that trigger on your main URLs
Make a good mesh of the internal pages of your site
Rule 1: all the pages of your site are connected to the homepage by several links
Rule 2: Prioritize the importance of your pages. The most important ones must receive more links from other pages.
Rule 3: Link texts must be varied. : avoid links: “click HERE”, “read more” in this case, you indicate to the search engines that you want to appear under the request: “click here” or “read more”, keywords appearing on all the sites !
Create interesting content for the customer.
The content of each page of your website should interest the user. Avoid, pages only with photos not recognized by Google, privilege the text. This is the text of your articles that will be measured for research relevance. Put headlines, subtitles, rank from the most important information at the top of the page to the less relevant at the bottom of the page.
Do not fall into the opposite excess either, or too much information kills the information.
Choose keywords carefully
The most important step in search engines is to properly define your keyword strategy. Indeed, these words and phrases will refine searches on Google to redirect users to the pages concerned. And since there are only a dozen results displayed on the pages of engines, places are expensive.
Thus, you will need to choose your keywords carefully. It will be important to target keywords related to your industry. Some keywords are highly sought after and big brands have already positioned themselves on them (the more competitive a word, the higher the click-through rate). Use ingenuity and choose words that are less in demand but that will bring you more traffic. Prefer profitable words, multiply the combinations of possible words, use keywords composed of two to four words and above all, be patient … a good SEO is not obtained in 1 weekend!
Must Read: – What Is Quality Score and How We can Improve it
Make Adwords campaigns on relevant keywords
It seems that google favors sites that make advertising campaigns with adwords, but this hypothesis is subject to lively debates on the web!
However, it is clear that these adwords campaigns, increase traffic to your site and popularity.
Work with social networks and especially Google+
Even if appearing on social networks does not bring you a link (backlink) itself, it is now a criterion of popularity built into the latest algorithms of search engines. Beyond SEO, social networks such as Facebook, Google+, are the new mode “word of mouth” customers. So stay tuned!
Have a responsive version of your site
The Smartphone has become a basic need of our society and this is why you will need a responsive version of your website. Mobile compatibility has been shown a huge impact in SEO.
Mobile web traffic is growing and this directly affects the traffic statistics of a website. Not having a responsive version is the best way to scare off mobile users and lose many visitors.
Put some videos
Video content is very popular with users, a video well done and well integrated your website is a powerful factor for improving traffic.
Video content has become essential to add value to your content. SEM Consultants has determined that videos get Google rankings 50 times better than any basic text. The video is, without a doubt, a major trend of 2018. Embedding a video to your content is another entry point to research